I am considering setting up a microblogging service that businesses can easily install on their site and that allows direct communication with the business owner and the client. (The installation makes a small button appear in
the corner of the browser window when someone open's that business' website. Clicking on this button opens a small window with a microblog. clients can ask questions, leave feedback, etc. and business owners can respond either privately to that client, or publicly so that all clients who click on the button will see the answer). All user comments are either private notes for themself or direct questions/requests to the business (only the business owner sees these requests, they are not public.
The messages the business owner sends and receives can be viewed on their microblogging backoffice, providing a useful archive of customer communications. The idea is to increase interactivity (and site appeal) on the sites that install the button and drive up sales.
I intend to provide the service for free and make money off of google ads. Considering possible offering the free version only for individuals and non-profit organizations and offering an ad-free version that businesses must purchase.
Any ideas on how I could best market this business plan? Thoughts, suggestions, opinions, critiques are all welcome. Do you think it could be an effective marketing tool for the businesses that use it?
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