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22-06-2009, 09:02 PM
  #1  
Business Planning
 
Join Date: Jun 2009
Posts: 1
Hello all,

I have started a new Franchise Directory site recently. The site is raw at the moment. But I have some questions that I hope you can help answer. I have no franchise companies listed at the moment, but dont wish to approach these companies until I am confident enough to know the process and how it works.
Just so you know - it will be a pay-per-lead process for the franchises for me supplying them with potential franchisees.

I have the following questions:

1) Who do I contact in the franchises?
2) Do I have to form contracts with these franchises?
3) Did you think that I need to start off with small franchises first and work my way up?

It would be greatly appreciated if you would take the short time to get back to me at your leisure to answer these questions for me.

Thanks in advance,

Alex.
23-06-2009, 07:54 AM
  #2  
fisicx's Avatar
CEO
 
Join Date: Mar 2006
Posts: 2,588
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It's not going to work. The franchise industry already has any number of lead generating devices and doesn't need another. You will struggle to get any franchiser on board when they can already advertise for free. And even if you do get get some to sign up how are you going to promote the directory? Google isn't going to take any notice and the forums have already been spammed to death so that leaves paid advertising.

Sorry to be so negative but the directory is dying, there are a few popular remaining but 99% have sunk without a trace.
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