The Next Grand Business Idea

[nigel]

Greetings.

I have, thanks to Peters online business plan, generated THE MOST COSMIC IDEA for a GLOBAL BAR FRANCHISE.
It is different, novel, classy and universal. I have the interest of someone who wishes to set up their own bar.
The Catch is they want to do it on the other side of the planet!!!.
Now that isn't a bad thing , just an extra challenge at start up.

I would love to meet anyone energetic and enthusiastic, who wants to own and operate their own SUCCESSFUL cocktail/winebar here in the UK. It's your bar, with my brand. It will be the first of many.
Without a doubt this will carry everyone involved to freedom.

Post me !

N

[fisicx]

I seem to have missed the point here. Are you proposing to offer a franchise to somebody to run a bar in the UK or somebody to run a bar on the other side of the world? In either case this is nothing new. You can find ex-pats all over the planet running bars and restaurants so why is your idea so different.

[nigel]

Yes I think you have missed the point. My post is a clear advert for anyone wishing to open a bar nearly anywhere in the world using my brand. If that is what you want to do then let me know and I'll tell you why , as I said , the idea is novel, exciting & different.

[fisicx]

Why is opening a bar novel, exciting & different? Probably just being a bit thick today but I can't see why your business idea is any different to any other franchise deal. And what is this brand you mention? Is it a theme,a menu, a drink?

[stratigen]

Originally Posted by nigel

Yes I think you have missed the point. My post is a clear advert for anyone wishing to open a bar nearly anywhere in the world using my brand. If that is what you want to do then let me know and I'll tell you why , as I said , the idea is novel, exciting & different.

If it's such a dead cert, why would you franchise?

What factors differentiate this "bar" from the 100s of other themes, chains, etc.?

Even if it is unique, novel, and different, what's to stop others cloning the idea?

Tell us a little more, and perhaps we can offer some constructive advice.

[nigel]

Originally Posted by fisicx

Why is opening a bar novel, exciting & different? Probably just being a bit thick today but I can't see why your business idea is any different to any other franchise deal. And what is this brand you mention? Is it a theme,a menu, a drink?

I'll answer your question. Let's focus on bars. True this idea is no different than any other franchise in that it exists for the purpose of making money for its owners. It's point of difference is what makes it novel and interesting. This is what will attract customers to the brand and keep them coming back for more, again & again. I say this confidently because It is already and has been generating millions of dollars annually all over the world for a long time but not in the way I will implement it. (So my application of this "concept" to the bar model is what is new & exciting.)

As for the franchise concept, well what better way to go global with a range of bars? The added value of a marketing & merchandise opportunity for those involved has a very creative source from which to draw. The overall market is massive. (20's, 30's, 40's & 50 somethings NEARLY ANYWHERE).
I have no interest in operating a bar or telling an owner how to run theirs. My business interest lies in building the brand and licensing its use within bars. If that is possible to do without franchising then I'm grateful for advice.

As "stratigen" says below, there is nothing to stop anyone cloning this idea once the cat is out of the bag. I see this, like most entrepenuers , as a valuable business opportunity. That is why I won't openly discuss it in a forum, but will face to face with a motivated individual or group and a signed NDA.

I hope that makes things clearer??
regards N

[nigel]

Originally Posted by stratigen

If it's such a dead cert, why would you franchise?

What factors differentiate this "bar" from the 100s of other themes, chains, etc.?

Even if it is unique, novel, and different, what's to stop others cloning the idea?

Tell us a little more, and perhaps we can offer some constructive advice.

Hi Stratigen
The factors that differentiate this idea from 100's of others are the same ones that make certain brands memorable and valuable. Tag Haur, Canterbury, Christian Dior, Mercedes. People identify with them for many reasons and that identification on a global scale has made them extremely valuable over time. People already identify with my concept on a massive scale, globally. The hard work is done. I wish to turn that identification into a global brand of bars.

Thanks for your comment

[www.infoebookstore.co.uk]

Have you tried this idea yourself or has anyone else tried it?

I am not sure anyone is going to sign up to a franchise without some proof that it works.

There are many chains out there who invest millions in creating brands and creating bars, this is not an easy business to get into. I have friends who have caught a cold in the bar trade.

Jim

[nigel]

thanks for your comment Jim.
Yes it is a competitive industry, but then so is everything, the web, coffee, fast food etc. I am advertising for anyone interested in installing this idea over their existing business, more of a licence to operate under this brand really. I don't expect anyone to commit fully to it without trying it out. The concept is self explanatory and sells itself, all they need to do is look at the logo to catch the global appeal & scope of it. For anyone with an existing bar that doesn't do so well for lack of chutzpah, panache or a good idea then this will turn things around for them. They will need to show some commitment by signing an NDA and making a refundable deposit.

THX

[stratigen]

Originally Posted by nigel

thanks for your comment Jim.
Yes it is a competitive industry, but then so is everything, the web, coffee, fast food etc. I am advertising for anyone interested in installing this idea over their existing business, more of a licence to operate under this brand really. I don't expect anyone to commit fully to it without trying it out. The concept is self explanatory and sells itself, all they need to do is look at the logo to catch the global appeal & scope of it. For anyone with an existing bar that doesn't do so well for lack of chutzpah, panache or a good idea then this will turn things around for them. They will need to show some commitment by signing an NDA and making a refundable deposit.

THX

So, the idea is to sell "the concept" to people already in the trade with failing or failed bars?

Then, even if you can find such people, you've no bar of your own to demonstrate "the concept" works? Sounds like a tough sell.

I'm also confused as to what these "bar owners" would be getting for their cash.

From your description, it sounds as if it's less of a "franchise" and more of a "concept document".?

Have you decided on a "price point" for this? If your main target market is failing or failed bar/club owners, I can't imagine their pockets will be that deep ....