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Contact Details - establishing trust -
07-01-2005, 10:18 PM
To follow on from the note about your URL address (Italy) - I also can't see any "bricks&mortar" contact details on your site, only a submission form. My personal feeling is that makes the site seem dubious - especially when it comes to investing in a professionally designed site, a phone number, address and as much personal contact with the people designing the site is essential.
It is also good e-business practice to include your full postal address and phone number and is e.g. a legal requirement for limited companies (such as my own).
My personal story so far (I've started in Sep with an online retail business) is that printed advertisement had a very low response rate. Google Ads do work for me and also allow you to try out what works, rather than sink a lot of money with one print ad. Once you know which keywords work, you can then really structure your Google Ad budget based on actual success rather than estimates.
The posting about background noise / targeted / closing the deal I can only agree with - it all has to hang together and build upon each other. One clear message which really hits the spot with your customes and clearly demonstrate which value you can deliver to them, repeated in all communications. Repetition is good, as it re-inforces your key differentiator.
One helping hand which I valued in the first months was "Selling the Invisible" - a book on marketing service suitable for beginners, clear and compelling with case studies and real life advice.
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