Originally Posted by fisicx
Yahoo was memorable but how many people use their services these days?
Promoting a brand name is only any good if you have a product or service that people want. I could spend millions promoting 'snurgle' but unless there is a market for my 'nasal grooming clippers' it's going to be a complete waste of time.
Yes, Yahoo is not doing so hot right now but the point really is that their initial advertising did well for them placing them on the map. Unfortunately for them. the Google machine had a better product and more or less won the SE wars but if you ask people who Yahoo is, Iīm sure most people will tell you who they are.
I think a good marketer is someone that can create a demand for a product. For example, is bottle water. Nobody needs it, its more expansive then gasoline and in the end, its just filtered water. The people who made it popular were able to convince people that drinking bottled water was better for you then regular tap water.
Same thing with a a nose groomer, nobody needs it. Itīs all a scheme created by someone who decided to play on how women perceive a manīs attractiveness with no having visible nose hair. Heck, if I could, I would let my nose hair grow and braid them if my wife would let me. but letīs face it, a pair of small scissor will take you as much time to groom your nose hair as a personal nose groomer.
and that is what good marketing is all about. Convincing people they need your product whether they need it or not.