Brand Recognition - How long does it take

[keyaudioads]

'nasal grooming clippers'

Actually, I could use a good set of clippers for my nasal bush.

I wonder if I will remember 'snurgle' in a few days time?

[katman]

Originally Posted by fisicx

Yahoo was memorable but how many people use their services these days?

Promoting a brand name is only any good if you have a product or service that people want. I could spend millions promoting 'snurgle' but unless there is a market for my 'nasal grooming clippers' it's going to be a complete waste of time.

Yes, Yahoo is not doing so hot right now but the point really is that their initial advertising did well for them placing them on the map. Unfortunately for them. the Google machine had a better product and more or less won the SE wars but if you ask people who Yahoo is, I´m sure most people will tell you who they are.

I think a good marketer is someone that can create a demand for a product. For example, is bottle water. Nobody needs it, its more expansive then gasoline and in the end, its just filtered water. The people who made it popular were able to convince people that drinking bottled water was better for you then regular tap water.

Same thing with a a nose groomer, nobody needs it. It´s all a scheme created by someone who decided to play on how women perceive a man´s attractiveness with no having visible nose hair. Heck, if I could, I would let my nose hair grow and braid them if my wife would let me. but let´s face it, a pair of small scissor will take you as much time to groom your nose hair as a personal nose groomer.

and that is what good marketing is all about. Convincing people they need your product whether they need it or not.

[simonr]

Several people (Eagle first, I think) have mentioned that there are a lot of variables involved - one of them, I'd suggest, is the size of your market and whether you're B2B or B2C.

We do presentation skills training for both, using different brands (brandnames?) and so on. Interestingly, establishing things in the B2B market was much easier than it is B2C: there's a lot more people you need to effect B2C and that costs money, whereas getting to the right people in B2B terms is much easier as the poeple

• involved are actually paying attention, actively
• better connected

By the way, I'm thinking of Brand here in terms of "reputation" and "they know about you and your style and know what they'll get when they book you" sort of thing. That's different from "recognising the logo" sort of thing......

S