WHAT'S WHAT ?
Q. What do you hope to achieve?
Q. What is your target market?
Above are the two main functions for any marketing campaign and you should look at a name that will provide an affinity with your target market.
If for example you have fantastic products at reduced rates and the consumer will look to be purchasing on an on going basis i have always found the title IF ONLY! works great. I have used this several times and get a great responce.
Hope this helps and let me know how you get on.