What's wrong

[rubmer2]

Hi, i deliver a service for wedding couples. This service exists in:

- disco-drive-in show

- video-drive show (displaying video-musicclips on projected screen)

- constant video-shooting of the happening, free rough recording, internetpublication

- projected screendisplay of the couples previous pics and movies

- couples' openingsdance projected on screen, or the musicclip of the song.

- intelligent lighting, smoke machine

- no extra hours or extra distancecosts, all-in price.



This service costs 400 euro. I offer also different price-modules, cheaper (less video-facility or more expensive (more video-recording)



Every month i get adresses,names, weddingdates of weddingcouples. I get these from a weddingsite.

It's my second month now, since i started the job. Last month i sent about 200 emails, none responded. This month i sent 200 letter-mailings, no one responded either.



My price range is midpriced: common for similar services in my region where i live. Although for regular discoshows, i mean without these extra video/clip-facilities i offer!!!



How come no one responds for this packet full of services which no other of my opponent gives? I cannot deliver more than the extra videorecording, or the projector-facilities.

Lowering my price seems absurd. Another marketing possibility could be, personally visiting those monthly 200 couples, but which has an senseless endresult of spending gallons of carfuel.



Someone has some advice?

[peterjhale]

do you have an example of what you sent out ?

[tkessex]

My guess is that you've wandered into a very competitive market, and you have no portfolio to show potential clients in order to persuade them to use your services. Your packages and prices are similar to other companies in your area, by your own admission, so what incentive is there for any couple to chance their arm and ignore the track record of other firms?

What research, if any, did you do before starting your business? The questions you should have asked yourself then will, I would suggest, provide the solutions to the problems you are experiencing now.

[rubmer2]

Originally Posted by tkessex

My guess is that you've wandered into a very competitive market, and you have no portfolio to show potential clients in order to persuade them to use your services. Your packages and prices are similar to other companies in your area, by your own admission, so what incentive is there for any couple to chance their arm and ignore the track record of other firms?

What research, if any, did you do before starting your business? The questions you should have asked yourself then will, I would suggest, provide the solutions to the problems you are experiencing now.

tnx for reply,
well competitors offer a:

- disco-drive-in show

i offer exclusively in my region:

- disco-drive-in show

- video-drive show (displaying video-musicclips on projected screen)

- constant video-shooting of the happening, free rough recording, internetpublication

- projected screendisplay of the couples previous pics and movies

- couples' openingsdance projected on screen, or the musicclip of the song.

- intelligent lighting, smoke machine

- no extra hours or extra distancecosts, all-in price.

There is none 'similar' service in my field: only one offers video-recording facilities, or one offers videoclips (oldies, at a expensive prive)...

i offer them both with a 1000 musicclips (all ages)....i'm the only one. I didn't want to compete with regular drive-inshows, which are like you say in a too competitive market.
My price is the same as the regular disco-services.

[rubmer2]

Originally Posted by peterjhale

do you have an example of what you sent out ?

tnx for reply: Can you be more specific, don't understand quite, what you mean.

[tkessex]

Where do you operate exactly?

[Elisor]

Originally Posted by rubmer2

tnx for reply: Can you be more specific, don't understand quite, what you mean.

If you've got a good product, at competitive rates, but you're not getting any interest then it may be the way you're presenting yourself that's turning people off.
What Peter's asking for is if you have any examples of your marketing materials you can show so we can take a look and give any pointers.

[willie04]

here is where you went wrong
1. market research?????
2. business plan
3. who are your competitors??? what are they doing, how much are they charging and for what

more in depth analysis
1. did you do a market research, regarding this venture??, did you do a marketing survey?? what was the response of the survey?? what was the conversion rate of the survey?? of every 10 people you asked, 5 said not interested, 3 said maybe, 1 said piss off, 1 said yes so your conversion rate is 1 in 10, mine was 6 in 100.
2. business plan, I am not going to say anything here because this is a given, something that has to be done.
3. who are your competitors??
what are they doing??
sell something that sells,
then offer has an upgrade what you have,
you have the answer looking at you,
just your mind is on some other stuff
is it possible to get a mentor??

be well
willie

[profitxchange]

Interstingly I do not understand what it is you are offering - so perhaps your prospects don't undertsand either.

[simonr]

I'm with profitxchange here.

For example, because I work in theatres as a lighting designer I know what you mean by intelligent lights and smoke but I'll bet Joe Public hasn't got a clue. (By the way do you REALLY mean intelligent LX, or just moving ones?).

I'm not critisizing what you offer, just wondering if they way you present it to your prospects might be the issue. If you can't explain it to us (people who want to understand and want to help), have you managed to explain it to people who aren't (initially) interested.

I could be wrong, of course!

S