Well your a lot more optimistic than me...
On a more serious note, i've been thinking about this...
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he'll have a distinct advantage over the majority of the big players who do anything where the money takes
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But, all the classified adverts on vivastreet.co.uk and the like are FREE. So there is no money to be chased from the customer. They make money from advertising, which, presumably, this proposed new site will have to do aswell.
You say he has a distinct advantage over the majority of the players, which is clearly not true.
I know vivastreet has been around for a long time, since i began using the net, so at least 7 years. With such a large amount of traffic, on a very active site, it can be argued that customers simply will not bother to go else where.
Also, i can't see how you could gain any competitive advantage over such a site. It's free, so you can't reduce the price and geographically, it represents everywhere throughout the UK.
If anyone could propose a strategy to enter this market, and prove a success over the next few years, i would genuinly be interested to hear it.
