Choosing keywords

[peterjhale]

How you set your website up all starts from deciding what "keywords" youare going to target.

Keywords are the words or phrases that you want your customers to find you from the search engine results pages.

But how do you find these ?

Think of the easiest type of phrase someone might try to search for. It's probably going to just be one or two words eg: Small business, marketing, internet explorer, sky satellite etc..

These are the top phrases, but with established sites around it's very unlikely you're going to be able to get into the top 10 - so try others - these will be searched less frequently but you will have a better chance to be ranked highly for these.

Choosing your words:

Go to digitalpoint's keyword tracker

http://www.digitalpoint.com/tools/suggestion/

type in your main words from above and see what comes up.

Target 2-3 word combinations per pay.

I'll publish more info on structuring your pages later on.

Peter

[james]

Digital point is an excellent site with loads of free online tools.

Good call.

[carolb]

I've had a play with that tool - amazing what people search for