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Originally Posted by A.N.Onym
I'd say "a lot of hard work" would be the key single modifier here 
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I'll certainly second that comment... and add one more... have patience!
Don't expect to be able to rank highly for a given keyphrase quickly - you need to think of SEO as a longterm strategy. Start, as has been said before, BEFORE you start to design the site. If that is not possible then start ASAP but don't expect much in the way of results early on. Build your inbound links, write more quality content, read and implement as much good advice on SEO (from trusted resources) as you can, and give it time - and you will find that your rankings improve.
Bill