A Few Ideas Please!

[melpip]

Hi, I promote a New UK Shopping Website from home through E-mails, flyers, word of mouth etc ... I am looking for some fresh ideas to get the word out about my shop and to get people looking at it.

I was wondering if anyone could suggest any more Marketing ideas.
Would love to hear.

Here is my shop if you want to get an idea of what it looks like ... http://www.ei42.com/melpip

Many Thanks

Mel

[fisicx]

Hi Mel,

You are really going to stuggle with this one as there are 26 thousand other people all doing the same thing with ei42.

Every sinbgle one of these sites has an identical structure, identical products and identical prices. If follows that you are not going to get any traffic via the search engines and all of the usual shopping forums and directories will be filled with your competitiors all fighting for a slice of a very small cake.

You might be lucky with flyers but don't expect much response. Emails will probably being treated as spam and word of mouth only works if the people spreading the word actually buy something.

What you have is an identikit website that will earn money for the owner (ei24) because you do all the hard work. And that's the problem, you are going to have to work very hard to make this work. Aim at 2-3 hours every day on promotion and in 6 months you just might start to see a bit of money rolling in.

It a great feeling to have your own online-shop but you are in a very comepetitive field.

Do a search for marketing tips and read every single book you can find. Adopt the ideas offered and then do even more research. As soon as you stop marketing and promoting you will begin to lose ground. It's not easy (which is why I gave it up years ago).

[melpip]

Hi again

Many thanks for your reply. You mentioned 26 thousand other people all doing the same thing with Ei42!?! Do you mean there are 26 thousand people with an Ei42 Shopping Portal???

That seems an awful lot of people, so it must be working then?

I do a few hours every day already sometimes more, it is working for me, but I just wanted a few more ideas.
I will certainly do a search on marketing Tips as you suggest and see what it comes up with.

Thanks anyway for your time.
Mel

[fisicx]

If you do a google search for 'site:www.ei24.com' you will see the thousands of other ei24 shops. That doesn't means it is successful, just that lots of people have signed up an put a store online.

Glad that it is working for you. But is it really making any money? The other problem is that if you were to market you site to me I could simply create my own to make money for me. In other words, the more people who find out about ei42 the smaller the slices of cake available.

I'd forget all about getting noticed through the internet unless you are a social networking junkie and promote like mad through your myspace, facebook etc page.

You could work on your email marketing - a newsletter could help. Try writing a blog. Business cards are fairly cheap to produce. But at the end of the day, unless the website is kept fresh and up to date your customers will drift away.

Incidentally, what exactly is the shop? All I see is pages and pages of links to other online retailers. And the information pages scream MLM at me despite the health warning:

http://www.ei42.com/pages/income-estimator.html

The way you make money is by buying stuff online and asking your friends to do the same. They then want to set up their own shop and find 3 friends who set up their own shop and find 3 friends who set up their own shop and find 3 friends...

[melpip]

Hi Again

Thank's for that. However your answer to your question is it making any money? and Yes it is. Albeit small commissions at the moment but it's growing daily with the number of purchases made.

The Website is kept fresh and up to date on a daily basis, we have in our back office thousands of more stores in the pipeline waiting to come on board Ei42, we are able to suggest retailers that we ourslelves shop from.

Well the shop is what you see is what you get. Yes it's loads of links to other Online retailers it's a Shopping Mall.

I see you have looked at the Income Estimator ...

http://www.ei42.com/pages/income-estimator.html ... It gives everyone an idea of what they can earn.


The idea of the Shopping Mall is for own use, no one is pushed whatsoever to introduce friends if they want to, so be it.

I will try your ideas on markeing and thanks for your comments.

Oh by the way take a look at the Director's Vision on Ei42, you will se he has plans to go to Europe AND beyond!!!!

http://www.youtube.com/watch?v=aQUlMbNydt8

Bye for now
Mel

[melpip]

A few people have asked if their Ei42 shop will always be free of charge. They think “there is a catch” and that Ei42 is “too good to be true” and we do agree that it might appear to good to be true but so do many things we take for granted. How could we manage without Google?...(It’s FREE) how could we manage without satellite navigation? ... you buy the kit for your car but then the satellites that make it work and the service itself (FREE to use) what about hotmail, yahoo mail, gmail and many more FREE email services? And of course there are so many more examples but let me summarise for you;

Ei42.com is FREE and will remain FREE

All the best
Mel

[peterjhale]

I guess you're just spamming forums now then ?

[melpip]

Hi Peter

I can assure you that is not the intention. I am sorry if I have upset you in any way.

So many people ask this question of something being FREE! It's quite an issue! How can it be FREE they say!! So I just wanted to reassure everyone.

Have a nice weekend
Mel

[peterjhale]

Well no one asked if it was free and yet you have posted a reply.

Can I assume you own this company and are using forums to "promote" it ?

[melpip]

No I certainly don't own it.

No I'm not using Forums to promote it.

Have a nice weekend
Mel