Internet Search Engine Placement, Improve your website traffic easily.

[newidea99]

There are a variety of ways to advertise your site on the web. Banner ads were popular in the late 90’s, but now are just a good way to throw away money since nobody clicks on them yet they charge by impressions. Email campaigns were also all the rage for a bit, but spam laws are so broad that you can break them without even knowing it. Internet search engine placement is the one marketing platform that has and will always work.

Admittedly, internet search engine placement is a vague term. For some people, it refers to buying link placement on pay-per-click search engines such as Google Adwords, Overture or the new paid platform of MSN. For others, search engine placement is all about optimizing a site to get top rankings in the natural listings for Google, Yahoo and MSN. In truth, internet search engine placement encompasses both of these platforms.

Pay-per-click search engine placement is a popular method for obtaining immediate traffic to a site. The advantage of this approach is, well, you immediately get traffic. Less obvious, however, is the fact you can test the content of your site to see if it converts. If you find the conversion rate of visitors to sales is to low, you can tweak the site and try again till you find a good approach. The downside to pay-per-click search engines is two fold. You are paying for the traffic, which means you must monitor your return on investment. Second, you run the risk of people clicking on your links with no intention of buying, a concept known as click fraud. Perhaps 20 to 30 percent of all clicks fall in this category.

Search engine optimization is extremely popular because high rankings in the natural listings in the search engines produce massive amounts of free traffic. For instance, one our personal finance sites will receive upwards of one million visitors a month during the tax season with the obvious benefits. The downside to optimization is it can take three months to see the first rankings on MSN and six months to a year for the same on Google. Obviously, the process involves a lot of patience and hard work, but ultimately is very worth the effort.

Internet search engine placement is all about combining these two approaches, not picking one over the other. Since it takes time to see results from optimization, every campaign should start with a pay-per-click effort. As rankings begin to appear, the corresponding ads in the pay-per-click accounts are simply turned off. This allows you to cover your industry from the start while gradually phasing out your paid marketing positions. This is a time tested approach that always works.

[franchiseshop]

The old organic rankings v PPC debate. Pay per click works well for companies who have a product to sell and can absorb the 30 clicks charges in the price of their product, software companies for example can utalise this well and as there is such high competition for software related keyphrases in the search engines sometimes this is the only way forward.

However, I look at PPC as brute force marketing. A much better way for me is to provide a user generated content platform, this could be a forum or a classified adverts system. Any way that you can have a userbase entering daily content to your site is a way of boosting your rankings in the search engines for a variety of key phrases.

Cheers

Matthew
The Franchise Shop

[dollsineya]

hey
i just recenlty registered here
i'm syrian and i work as a marketing moderator fot my website ( i dont know if i can tell u the link in here or they will delete me!!!)any way i work for a school that teaches Arabic to non-native speakers
and actually im interested in ur marketing ideas bcuz it's my job to do some marketing for the website i'm responsible for.
can u tell me a little more about the pay-per click way and how can i get it?

[jmilligan]

I've heard that you can speed up your Google ranking progress by 'calling' the Google spider to crawl your site rather than waiting for a couple of months for it to come round again. Anyone know about this?

[Isabella_Smith]

I agree, PPC is Important for picking up any website. It can generate high traffic/revenue but It depends on the way of working as wt type of keywords you are using, wt's the title is? etc..

If you use the PPC accordingly this can make a good sales for you.

[fisicx]

Originally Posted by jmilligan

I've heard that you can speed up your Google ranking progress by 'calling' the Google spider to crawl your site rather than waiting for a couple of months for it to come round again. Anyone know about this?

It's a myth. Google will visit when it's good and ready. It will also visit a number of times during the indexing process, each time picking up new information. New sites often get a big boost during this process and rank really well until google has finished thinking about your real rank.

If you want Google to visit often then make sure you add new (useful) content on a regular basis.

[jmilligan]

Thanks fiscix - SEO seems to be a black art - it's very difficult to get useful advice on how to improve google rank.

With PPC you have to be very careful on how you spend your money. There's no point in paying for thousands of clicks if none of these visitors is actually interested in buying your product. So you have to choose your search terms wisely and word your ad very carefully. Also if you get a high 'bounce' rate this will reduce your google rank. So use Google Analytics and monitor your traffic very carefully to make sure you're getting the right type of traffic.

[fisicx]

Originally Posted by jmilligan

Also if you get a high 'bounce' rate this will reduce your google rank. So use Google Analytics and monitor your traffic very carefully to make sure you're getting the right type of traffic.

Not so sure about this. Your ranking is not connected to your adwords. If it were Google would be in breach of all sorts of laws.

A high bounce rate is not necessarily a bad thing. If the landing page is perfectly optimised for the PPC ad then you can convert a very high number of visitors. When planning PPC, it is the combination of advert and landing page that you need to work on. The most successful don't use their 'nornal' website pages for PPC - they create new pages that are designed only for PPC.

BTW, SEO isn't really that complicated. All you need to do is follow the google guidelines and make sure you read the webmaster blog.

[XSbet]

I see PPC as a short term customer acquisition method until all of my targeted keywords have reached the desire rank I am looking for.

When I use PPC, I always direct each click to a landing page that is taylor made for the specified keyword which has helped my decrease my bounce rate from 60% to 45%. Also, it has helped increase my acquisition rate by 5%

for banners, I only use them for branding purposes thru my affiliate program since people are pretty much desensitized to it.

SEO is pretty simple to do but it is time conusming and once your keywords are in the top 5 its a constant struggle to keep them there as your competition is also working for these positions.

[brandmantra]

yes, PPC can generate traffic within a short time period, but needs to pay (per click) whether it's an unique visitor or not.
in SEO you can get a long term result if you put that much effort. you must have the passion to get more and more traffic and also needs hard work.