Just a quick one - re Adwords

[mc_blue]

Basically, Adwords works by calculating the number of unique visitors clicking on a sponsored link - what happens if a competitor keeps refreshing/clicking the sponsored link - will I be invoiced for all clicks (unlikely) some of the visits (i.e. once a day/every hour) or just one click on the IP address (unlikely too).

On my invoice will it show who was clicking my link - I presume you can use GA to find out network/geographical locations as it is.

Any help would be most appreciated.

Regards

mc_blue

[timd1230]

I dont have an answer but share the same concern - Any of you experienced guys know how this is accounted ?

Tim

[fisicx]

Everything you need to know about adwords: adwords.google.com/support

[security_mike]

It's true (unlike what Google tell you) adword fraud is a major issue. Basically Google may indeed have a pretense of concern, but don't forget they are making money off this 'service'. Although it is possible to set a budget it is distinctly possible for a competitor to click you into bankruptcy (depending on the budgets set). Using a browser instance such as Torpark, it is possible to rapidly shift IP addressed without the use of compromised or open proxy servers. To put it another way, someone can use an anonymous browser set to hop IP addresses (and with a little code manipulation force this hop after every click) and thus click all day with impunity as their IP will always be unique, and you end up paying the bill. Don't bank on Google to pick up on adword fraud either. Just check the web for a multitude of horror stories. In the states the probem has become so pronounced there are now a number of legal actions against the 'do no evil' merchants e.g. http://www.theregister.co.uk/2005/06...fraud_lawsuit/

The only way to ensure that you will not be defrauded, or as the execllent Wargames would have it - the only winning move is not to play. Hope that helps, and should you want any additional info please feel free to give me a shout.
Cheers,

Mike
mike'at'amisecure.co.uk

[mc_blue]

Thanks for your help - very much appreciated.