I spent £1,000 on a managed Overture service through my web host and got a £300 return over a 4 month period. At that point I could not afford another £500 tranch with Overture (which is what my web host was offering) and having made a £700 loss which I could not allow to grow.
I have been using Google Adwords for 4 weeks and although I have not achieved a paying assignment yet, I have spent about £7 and found that the enquiries are of a similar number to when using Overture but tending to be much better quality. I have even had a couple of enquiries from presidents of global companies which may lead to paid work - people at this level I never got anywhere near using Overture.
I'd be interested to hear whether others have used 2 or more of these types and whether the results differed very much.
Philip Brigstock-Bates
www.tariffaxe.com