Hi Mark
You are very welcome to the forum
As we all know sales letters, good ones, ramp up sales
And there aren't many people who can really, really master this art
[rant on]
There are many cowboy copywriters around who either a) don't spend the time to properly understand your target customers and why they might buy your products and/ or b) ramp up the messages so much, hype is too weaker word for it
Ha ! - Needless to say, after trying several "world renowned" copywriters, my own copy out performs theirs - everytime....
[/rant off]