6 low risk tips on improving your profit

[Matt@Xposure]

Hello, just a couple of tips to help you along your way, they are easy tips to follow but it is sometimes very easy to miss whats is in front of your face.

1. Use direct marketing

Direct marketing is easily measured, you can clearly see all the levels of investment required by you, but you can also measure the response of individual campaigns. By putting a code on an on all you’re adverts or a word flag (this a memorable word or phase that connects the product with the customer i.e. a gimic name) you can discover which campaign they have come from, therefore you can easily measure the success rates of specific campaigns.*

2. Test and measure everything

Using direct marketing you need to test and measure everything.*Test your special offers against competitions. Test the headlines of the your adverts using word flags in your messages. Test the mediums that you deliver your message through, from newspapers to the web, which medium provides you with a higher return on investment.*Marketing could be only a few key words away from being profitable so remember nothing ventured is nothing gained, so test. If you do not measure your testing you will never improve your campaigns nor will you reach maximum marketing potential.

3. Use the 80/20 rule

The 80/20 rule is simple; 80% of your work comes from 20% of your customer base. So use this theory and put it into practice by cross selling and up selling to your customers.* Through offering your customers information on the range of services that you offer, you give them an informed choice on how your products can benefit them. This has proven highly rewarding to many banking institutions through offering insurance policies to personal loans customers.

4. Use the bounce back system

Every time you have a customer that places an order or buys your product, you should include on the receipt, invoice or confirmation notice an offer or further information on other products and services that you can provide them with. Remember you have already paid for the postage; all that is needed is the investment of a small amount of ink to print the additional information.

5. Find your product that fits the market

Over 94% of entrepreneurs out there develop a product first and then try to find a suitable market to sell it in, resulting in wasted time, effort and money.*So reduce your risks through an alternative approach, research different ways to market an existing product that is tried, tested and is currently successful. Although this method is unimaginative and lacks innovation it is however a profitable process.

6. Be positive

Positive words that are delivered effectively to your customers can create higher perceptions of your products. When you are copyrighting you should use positive words like "invest" over negative words like "cost". The word "invest" creates a positive image in the minds of your target audience, influencing them to choose your product, whereas the word "cost" can make them think of a negative image of an empty pocket. Through using positive copyrighting in your messages you will have a higher response rate in your campaigns.

Enjoy Matt

[Edward Green]

Hi Matt,

Nice post, Glad someone is still looking at Direct Marketing.

Since the Internet Gurus have been saying Offline is dying I have tripled my Information Publishing business offline.

I am the UK License holder for the Dan Kennedy Products and have been using that system with a few tweaks for quite a few years. It has produced glorious results and a fabulous little publishing business for me all on Autopilot.

Long live Direct Marketing.

Ed