Avoid these 6 marketing mistakes

[skyjoe76]

As a start up business, it is very important to keep the marketing cost low. Avoid these costly mistakes that ay burn a hole in your pocket.

1. Try to sell to everybody

This is a disaster. No one can say that their products is suitable for everyone. Everyone may need your product, but not everyone wants it. You need to zoom in to your target market. The most possible market that will buy from you.

2. Inconsistent marketing message

Today you are sending one message to your market, next week you send a different message. You confuse your market, they will lose faith on you.

3. Dependent on one big client

Never depend on just one customer. If that big customer decide to jump ship, you will go sinking. Do not allow your revenue to come from one place only. Diversify. Take good care of the big customer, but continue to source for other customers.

4. Lack of after sales service

Your existing customers are your best customers. It is easier to sell to them than new customers. It is also cheaper to market to your existing customers. Create a system where you can keep in touch with your customers.

5. Selling features instead of selling benefit

Customers are looking for solution. Features say something about the product. Benefits is the solution to their problems. "My product is fully automated" is a feature.
"My product can save you 50% of your time" is a benefit.

6. Lack of good sales script

Many sales are lost because the sales person in your company is not responding or answering the customers enquiries. Have a good script for your salespeople, train them to close sales over the phone.

[longroad]

Your first point deserves a whole topic of its own.
Too often people can not or dont bother to research and define their target audience.

This is marketing suicide and usually results in NO sales at all.

[webGuru]

Yes I agree with the first point.
You have to target your market. Or you will not
be successful.

I agree that topic should be a thread. I can go
on and on about it.

[GregLeh]

Number 3 is very important.