As a start up business, it is very important to keep the marketing cost low. Avoid these costly mistakes that ay burn a hole in your pocket.
1. Try to sell to everybody
This is a disaster. No one can say that their products is suitable for everyone. Everyone may need your product, but not everyone wants it. You need to zoom in to your target market. The most possible market that will buy from you.
2. Inconsistent marketing message
Today you are sending one message to your market, next week you send a different message. You confuse your market, they will lose faith on you.
3. Dependent on one big client
Never depend on just one customer. If that big customer decide to jump ship, you will go sinking. Do not allow your revenue to come from one place only. Diversify. Take good care of the big customer, but continue to source for other customers.
4. Lack of after sales service
Your existing customers are your best customers. It is easier to sell to them than new customers. It is also cheaper to market to your existing customers. Create a system where you can keep in touch with your customers.
5. Selling features instead of selling benefit
Customers are looking for solution. Features say something about the product. Benefits is the solution to their problems. "My product is fully automated" is a feature.
"My product can save you 50% of your time" is a benefit.
6. Lack of good sales script
Many sales are lost because the sales person in your company is not responding or answering the customers enquiries. Have a good script for your salespeople, train them to close sales over the phone.
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