Flyer feedback please

[vin_uk]

Hi there,

I have just started a cleaning business and have designed this flyer to be included in my marketing packs i send off to prospects. I would appreciate any comments on this flyer and would love to hear about how I could change it for the better. Thanks.

Craig.

My Flyer

[peterjhale]

Hi Craig and welcome

Nice looking flyer but there are a lot of messages on there which you might want to consolidate...ie:

- cleaning
- gardening services
- domestic and business
- biodegradeable

personally I would concentrate on one section of your target audience and give them one offer with a clear call to action. (You need to tell people what to do ie: call xyz to claim your discount now etc)

[fisicx]

Welcome Craig, hope you stick around and join in the discussions.

According to your flyer you are a cleaning company, carry out property maintenance and are painter and decorators. A pretty impressive list.

But despite your company name, you can't clean my house. You will wash my windows and hover the carpet and even sanitize (whatever that is) but you don't offer a floor to ceiling cleaning service. You can cut my grass but not clean the patio. Weed the flower beds but not trim the shrubs. You can freshen up my home by painting and decorating but not clean the curtains

There is a 10% discount but since I don't know how much you charge for your serivces this offer is pretty pointless.

And three telephone numbers? You are asking me to make a choice and hope your are at the other end of the one I call. Provide one number and redirect to wherever you are.

I've also had a look at your web site and it's a completly different set of services (you might want to ask for a website review as there are a whole range of issues that need to be addressed if you want to be effective).

As already suggested, the flyer has no call to action and the top third is all about you not what you can do for your customers. And have you had a quote on the printing costs? It's not going to be cheap especially when you consider 99% will end up in the bin when you means you will have to cover your costs with the remaining 1% after the 10% discount and deducting your costs.

There is some excellent advice on flyers given by markewtingminefield.co.uk

Question: why does it cost exactly the same to clean my hallway carpet (22ft long) as it does to clean a small rug but it costs £10 less to clean my bathroom carpet which is ginormous and very fiddly?

A few thoughts for you to consider.

Graham

[vin_uk]

Thanks for the feedback so far Well I certainly have alot of editing to do.

Graham, as for the carpet question. Rugs are more likley to be made of a more delicate fiber and i have to use other types of chemicals (more expensive) than id usually use, thus the price differnce.

Thanks.

[fisicx]

That's useful information - why not put it on the website? But do more, add an article on the diffetrent types of carpet fibres, the methods of cleaning and problem I can encounter. The more info you can provide the more trust your potential customers will have in you.

[vin_uk]

With all these valuable suggestions I've decided to redesign the flyer. I will let you all see the final product once its done

[vin_uk]

OK, I have done some tinkering in photoshop and this is what I have so far. My Flyer Its a work in progress.. I just wanted to see if I'm on the right track

[fisicx]

Can you put the summery background back, the new one looks like a nightclub!

[j68edna]

Hi,

Ok, I'm sorry if I repeat anyone as I'm in a hurry and haven't read all the posts. I think it looks very snazzy and really catches your attention. I'm guessing this flyer is aimed at uni students - I think it would fit in really well on a uni notice board, very modern looking.

However, you haven't put a deadline on the flyer, this will firstly allow you to limit the number of freebies you give away and will urge people to ring sooner rather than later. Also, if you have a landline number you can use I would. I have always found they get more responses. Some people automatically assume something is a little bit dodgy if there's only a mobile. Did you have your website address on there?

Hope this is helpful.

[Scott-scd]

In-terms of selling ability I think the flyer needs some MAJOR improvements or the sales conversion rate is going to be very low.

The design is good and it grabs attention. However there's no headline which grabs attention of your target audience and this will kill your conversion rate alone. It doesn't pre-qualify your target market and they won't bother decyphering the flyer to work out if they will find it interesting.

There's nowhere near enough copy to explain exactly what you're offering or why a reader should take what you're offering. I'm not sure what an 'end of tenancy clean' is, what it will involve or why I should take it (you've described no benefits and selling is highly emotionally driven).

UK audiences are sceptical folk. If something is too good to be true it will actually work against you for trust and credibility. You might think that if you design a flyer which says 'ring this number and I'll give you £100 for free' then distribute it everywhere it will be a major success but the likely scenario is there will be very few/no responses. You need to explain what it is, who you are and why you're offering it for free, or no one is going to bother finding out for themselves.

Actually I just created a post on my blog here with my top 6 tips for effective flyer design. Have a read through and it should help you a ton.

Hope this helps.