Here's a few tips for your new forum.
1. Make sure your forum subject is very specific.
2. It's usually better to start with a few sections and then add as necessary, rather than starting off with a lot of sections that can end up just looking empty.
3. Create a few accounts and make posts to give your forum a good start. People don't post in empty forums.
4. While post volume is low, put yourself on email notification for all new posts. First-time posters who get a quick reply will usually keep coming back.
5. If your going to use paid advertising to start off, I would suggest placing adsense ads at the top of the forum under the header to avoid loosing money.
Hope these tips help!
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