Free dummies book on the Royal Mail Website

[Equation-IT]

Hi, I just thought I'd pass this info on that I got from a friend.

The Royal Mail are giving away a Direct Mail for Dummies book on their website.

I got mine within 2 days of contacting them and you don't have to buy anything or sign up to anything.

Either go to http://www.royalmail.com/portal/rm/c...diaId=37200672

or just Google "royal mail direct mail for dummies"

Hope this is useful for those thinking of sending mailshots like I did.

[hotweb]

Hi Thanks for the Dummies link, may prove really useful for a lot of people.

Warm regards

Hotweb

[simonr]

... and was underwhelmed at first.

It's blindingly obvious common sense.... but then I realised that "Common Sense" wasn't very common after all. So I read it again, with a less jaundiced eye.

So long as you take the "for Dummies" bit of the title seriously it's a very good book.

S

[Equation-IT]

To be honest, I have read it cover to cover and now I feel more convinced that I shouldn't go for a direct mail campaign, but what works for one industry may not be right for another.

Better informed than not i suppose, eh!