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jmartin678 Offline
Business Planning
 
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Thumbs up Key to successful marketing - 01-06-2008, 04:07 AM

The key to successful marketing is by keeping in mind some of the following points;

* Create a memorable and bold marketing campaign which brings clarity
* Always be unique with marketing ideas
* Try to offer/promote something which your competitors aren't doing
* Put lots of research into creating your campaign

I enrolled gliesemarketing.com to help me with my marketing needs for my business and they was most helpful and got my business running really well, I thought I would share with you some of the advice they gave me.

It seems there is so much to be done in marketing and promotions.
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businessviking Offline
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Re: Key to successful marketing - 06-06-2008, 09:46 PM

I think there is a huge missing component to this 'marketing strategy' - and that is that all of those 'keys' - in addition to being extremely vague - completely neglect the idea of connecting with potential customers. Instead, those keys are all focusing on what the competition is doing.

Big Mistake.

Though I wouuld advise keeping an eye on the competition - I wouldn't call making decisions based on my competition a 'key to marketing'. Instead, I would suggest focusing more on 'How can I reach, connect with, and surprise my target market?'

Is the goal to outperform the competition or connect with customers? I think a big reason why microsoft is faltering right now is becaue they are putting too much emphasis on the competition and not enough on just looking forward and leading. And I talk about that on the site.

Lead.
BV
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Natsoi Offline
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Location: New Zealand
Re: Key to successful marketing - 08-06-2008, 11:17 AM

See, this is what I don't understand:

To me that is predominantly advertising where as marketing deals (at least in my mind) not only with the promotion of the product but the design of the experience consumers have whilst consuming your product and also the distribution systems your using to bring it to market. Not only that but the price and not just how much it costs but how one might measure a unit of cost when your selling it.

Where are you based and do you have a different definition of marketing? Just interested.
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Scott-scd Offline
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Re: Key to successful marketing - 18-06-2008, 08:18 PM

Quote:
Originally Posted by jmartin678 View Post
The key to successful marketing is by keeping in mind some of the following points;

* Create a memorable and bold marketing campaign which brings clarity
* Always be unique with marketing ideas
* Try to offer/promote something which your competitors aren't doing
* Put lots of research into creating your campaign

I enrolled gliesemarketing.com to help me with my marketing needs for my business and they was most helpful and got my business running really well, I thought I would share with you some of the advice they gave me.

It seems there is so much to be done in marketing and promotions.
This seems like advertisement spam to me but I'll give it the benefit of the doubt.

I wouldn't exactly call them 'keys', this is more like very vague common sense (ie. the sky is blue, windows are made of glass etc).

It isn't always a smart idea to be unique with marketing 'ideas' either. If something isn't broke, don't fix it. Unless of course you mean creative concepts for marketing campaigns which use already existent platforms of communication.
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