Marketing mix!

[Bahraini]

Good Evening everyone
i have a question for those guyz who are into marketing, and i hope i would get the results from you guyz.
my question is in marketing mix!
what are the differences between 4Ps and 4Cs?
regards

[gstock]

I know 1p is worth 1.82c at the present exchange rate (hehe)

sorry for the joke couldn't resist

I have no idea what 4ps and 4cs are please enlighten me

[inbakumar]

Bharaini,

Interesting question . It looks like you are preparing a business/marketing plan of some sort.

The 4 Ps are:

Product
Price
Promotion
Placement

The 4 Cs are:

Customer value
Convenience
Communication
Change

Hope it helps.

Regards,

[Bahraini]

gstock
so now u have an idea about what are the 4ps and 4cs are.

inbakumar
thanks a lot man, but let us disscuss what are the differences between them!

regards

[gstock]

cheers

I feel I should have known that

[BIZAL]

Not sure we should say this but marketing companies use a lot of words to justify costs and where possible most companies will make things harder to understand to make the project take longer.

The very basic principles are :

Is there a need for your service/ product, if so who are the most likely people to buy and make sure you target them first.

What makes your product unique ( this is needed for lead generation)
What is the value proposition?
What is your comfort factor statement ( explained here but in simple terms shows that you have a track record, that you will be around in 6 months time, etc.

Before you spend money on the finer arts of selling and marketing , get the above right and start a continual improvement program i.e. when someone said no, what was the reason and how can we make this into a yes if this situation comes up again.