Page Rank - its a fix right?

[Ian J]

Originally Posted by InterACT

I use the Firefox integrated Yahoo search

Problem is that Google is still the preferred search engine of most people and love it or hate it, it's still the one to optimize for.

I think that they have had a reshuffle today as I have just gone from 6th or 7th to 1st place for my keyword and several companies that were well down the rankings are now appearing on the first page.

I hope that this is permanent and not just a Sunday shuffle with everything being back to normal by Monday morning

[Ian J]

Originally Posted by InterACT

I have a site talking about Hot Food Vending yet I come nowhere on this term.

As you probably know Google looks at "relevance" and "importance" with the latter being decided by the number and relevance of inbound links. Google is showing just 9 links to your site which are derived from only two places. If you were to obtain more inbound links from other sites with a high PR it may improve your own PR (currently 0) and search engine ranking.

I am also a believer that both the site title and description should begin with the keyword or phrase and not the name of the company. Additionally "relevance" is helped by using the keywords in the body text but "hot food" doesn't appear at all in yours.

[InterACT]

Thanks Ian

the site is going through a redesign now, I will look closely at the text.