Hi,
I saw a comment in another thread posted on this site related to PPC advertising to the effect: "Don't change things a lot because your trust score will be reset to zero and you may ls ranking/relevance."
Can someone educate me on this subject please? My heart stopped when I read that because we tend change bids quite often, ads from time time, keywords less often. We only utilize PPC advertising on Google.
I have noticed that we seem to gain momentum over time when we do nothing, and then seem to fall off the face of the earth after making what seem to be insignificant changes to bids or ads.
What is the expert advice regarding making changes to Google bids, ads, and keywords?
Please help!
Thanks,
Kregg
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