|
Re: Have a try to use Google Adwords and Google Adsense
16-03-2005, 08:05 AM
#4
I spent around £350 in 2 months and got no useful leads at all. It is too broad for my needs.
The words I have to use are the same ones that every man, woman, child, dog, cat and mouse would search on when buying one bottle of wine from France or a CD from the US. There are quite a lot of queries about importing a 4x4 or set of golf clubs. A high proportion were also requests for information on transactions say from India to Brazil, Kenya to Argentina, etc, where I was not in a position to help. As I have said before on this forum, most of the people I need to reach are not searching for my services using Google or Overture.
The number of queries generated daily was staggering but they were so unqualified that it is not commercially viable for me to use this approach. I was becoming an extension of HMCE's helpline - a better quality extension at that! The business opportunity would be, of course, to have HMCE outsource their helpline to me. Given the initiative to reduce civil service headcount, this could be a win-win both for Government and me.
__________________
Philip Brigstock-Bates
Quadrel quadrel
Phillips Export Training Services phillips-export-training
grow/protect your business ... help, advice and training on customs/import duties and international trade procedures
|