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[peterjhale]

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[welshbabe]

hi
im an aat student and within my course i am having to do an underperforming company project of which i have to make up a business and design a pamphlet to advertise new products customer survey customer sastisfaction promises etc and i was wondering if u had any advice for me

[peterjhale]

Hi Welse Babe

For your flyer remember that benefits sell.

This will effectively be a direct marketing piece. The format of such is:

- 2/3 line headline (with benefits and enticing the reader to continue reading -- answer the question "whats in it for me" -- ie: your target customer)

- possible 2/3 line sub head

- list of benefits
- bit about the company selling the service
- list of features
- call to action

Above each of the above sections should be a powerful sub head

Have a look at all the credit card marketing stuff you get through the post and see how they do it

Why not post your finished item here (or post what you have written so far for a critique?)