My new site design - feedback welcome!

[UKBiz]

I posted my site when I introduced myself here, and the feedback I got was 'polite' which meant 'start again' - so I did!

Here's my new site, please let me know how it feels to browse etc..

(thanks to those that gave earlier feedback - I took it on board.)

http://www.innetec.co.uk/

-also, if anyone has some ideas for further content that'd be great - I want to make it sticky and rich in content.

Cheers.

[MrC]

1. Get your own domain, innetec.net is free, not as good as .co.uk but better than what you have.

2. Make your body text black, weight normal, with 120% height

3. You can then switch your headers to bold and dark blue. Do this via <h1> tags.

4. Change the orange on blue links, yuk & hard to read.

5. The 4 items with ticks, top right, do the gif again and make the space even between each line.

Bar those changes from a visual perspective I like it. Nothing there that would make me leave before reading some of your copy. SEO is another matter, but to be honest you are in such a massively competitive market that it's almost worth not bothering with SEO, spend the time focusing on local advertising and referral business.

[Ian J]

I am led to believe that surfer's attention spans are very short and people have just a few seconds in which to grab their attention.

Your site doesn't tell me quickly enough exactly what you do and you may therefore end up suffereing from "On to the next" syndrome. A quick look tells me that you are yet another web designer to go with the 10m others all trying to sell their wares but a careful read shows that you are trying to develop a different slant by pushing that fact that your forte may be design and that you will create a complete corporate identity for your customer to go with the website.

Bearing in mind the two second attention span perhaps it may be better to rejig the text so that "We will create your corporate indentity for you" comes more to the fore.

As MrC has mentioned the SEO is terrible and you will never rank anywhere with any search engine until something is done about that. I don't want to go over the same ground yet again as there is quite a lot of useful information already here about the basics of SEO which is well worth reading.

[UKBiz]

Thanks for the replies, I'll take your advice on board. Luckily I own the .co.uk and I'm just using this domain as a testbed before I go properly live.

I kinda liked the orange links - makes a change from default blue ones all over, but I'll think it over.

I'll also re-work the text to make more of an impact.

Cheers.

[MrC]

Originally Posted by UKBiz

makes a change from default blue ones all over

That is a very good point, but for the wrong reasons. By making it different you risk confusing your visitors and making them have to 'think' about how they navigate your site.

Some things are meant to be the way they are, hyperlinks are generally one of those things.

[peterjhale]

The best way sometimes to approach this is to look at the web's most successful sites. Try


www.tesco.com
www.johnlewis.com

OK, not your area or customer base, but look at the way they

- get you to navigate - dead easy
- the offers posted all over the place to up sell
- colours
- white space
- consistency
- professionalism (that this is a trusted site)

Also, ask yourself what you want people to do on your site.

Is it to send in for a quote for your services?

If so MAKE IT BIG

[UKBiz]

Some excellent points from both of you. When designing the site I tried to avoid pushing sales too heavily and go for an understated look, which I can now see defeats the purpose. I'll look into ways to 'up-sell' without looking tacky.

I see what you mean about those sites, the tesco site is completely transparent about its purpose, where-as mine kind of skates around trying to avoid the issue. Big mistake.

I'm getting there slowly

[MrC]

Just a side note: it's not always bad to not push something in the visitors face, sometimes you have to build up your content, get the SERPs showing your site, get people linking to you, become a site of value... and then you can integrate more blunt messages [revenue generating messages].

However, in your case you are simply offering services, rather than an information resource, so the in-your-face is the way to go.

[Mikesfinance]

You should consider going with black font in the content area. Its a bit difficult to read with the current color scheme.

[dame]

Looking good, i am sure i have seen this posted on another forum, can't remember where though!