Review: www.highpointphotos.co.uk

[highpointphotos]

I have played with the css and added formatting to H text and I am starting to add further pages of content...

for example...
http://www.highpointphotos.co.uk/pro...marketing.html

... the text is not polished yet and I want add more for each example in the list. I will make new content using some keyphrase repetition (written in a natural way), enforcing the theme of each page with H1/2/3 headings also.

I am spending some time today doing this. I also, will spend time generally personalising the text thoughout the site... I have quite a bit of work to do I think.

Thanks for the feedback so far

[peterjhale]

Nice idea. Great homepage. Excellent headline.

I would suggest the following:

- delete "volume discounts for estate agents - proves your prices are too high"
- directly underneath your headline have a call to action like "click here to get started" which should lead to at least a lead capture form if not an order form (but your order forms would then need to be like a sales letter with decent copy)

[highpointphotos]

"volume discounts for estate agents - proves your prices are too high" - deleted

generally prices are not too high though... with estate agents I get work that is highly localised and in bulk and once in a geographical area I can spend a day in the locality... this is where discounts can come from

[highpointphotos]

I want to say thanks to all in this thread... I feel that the advice given is beginning to transform my site dramatically. Many thanks.

[peterjhale]

I would still add a "call to action" ie: when people land on your home page, what do you want them to do ? (then lead them to it)

See our home page at www.teneric.co.uk

[highpointphotos]

I think to do this I would need a far more developed site. I think I am not there yet. But, answering your question - the next thing I would want to lead a customer to is a portfolio/rates/contact page that is combined. However, until I have a large enough portfolio I do not want to do this as I will have a range customers and I want the portfolio to feature an example they are after.

I think to attract business a future addition could be a rate calculator whereby the post code would generate the rough distance between my base and them and calculate the charge for the service. Then some form of payment gateway taking the order. Something like that must exist already. I could then pick up on the impulse buy.

[fisicx]

When you first asked for a review back in whenever it was suggested that take the site off line until it was complete. That advice still holds true.

Make the homepage the focus, put your portfolio pictures in place and add your contact details. That's all you need. Everything else is just fluff.

Your design needs to be flexible enough to cope with changing ideas and content. The navigation will grow and develop over the years as you experiment with positions and styles. you might also find that the protfolio works better if you have examples on every page.

The worst thing you can do at this stage is decide on a design. As soon as say to yourself 'that's it' then you have failed. The first 6 months will see you testing every element on the site to see what works and what doesn't. you may well decide in a few weeks that a white site with an aerial watermark as a background works better.

As to your portfolio - why aren't you out every weekend taking hundred of arial shots? And you have nearly missed the boat - did you see the new BBC show 'britain friom above' on sunday, you shopuld be leaping on this bandwaggon right now. An advert in the local paper telling public that 'you too could be seen from above' could easily bring you in some custom.

Don't get fixed on your design ideas. My own site has been through so many iterations I've lost count. I've been thorough a complete layout change to just adjusting a single element and each time seen changes in visitor behaviour and if it went down I knew which bits to work on.

[fisicx]

New homepage looking much better but the grey on black is really difficult to read. Either increase the font size (as lot) or experiment with black on white.

Another thing you might want to consider is hardcopy - try printing the page and you will see how really bad it looks.