Quote:
Originally Posted by fisicx
Before you begin the redesign, stop and think about your target audience. You offer a wide range of services but most seem to be focussed on small to medium businesses.
In this respect a company employee will be looking for an someone to 'do their books'. Depending on their search criteria they could land on any page on the site.
Supposing they land on this page: http://www.taxassist.co.uk/Services/paye.php
It's a really useful article but the page itself offers little in the way of incentive for them to get in contact. I know you have the freephone number and 'contact us' links but by the time I read the article my interest will have waned somewhat.
Your redesign (as Paul suggests) needs to make it quite clear what you can do for the customer.
Number one would be to make the logo bigger, I can hardly read the tagline.
Next up, move you telephone number up the page - make it prominent and make the attached text into a page specific anchor. Sort out the left column navigation (it's not consistent throughout the site).
Use intelligent page titles and headers that reflect the page contents. So for example, instead of 'Payroll (PAYE)' use 'Complete Payroll Service'. Follow this with a description of what you offer (with prices) and have a link to 'more info about PAYE'.
A few suggestions for you.
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Hi fisicx, thanks for your input. That payroll page needs a lot of work and it's high up on our priority list.
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